Foundation All visuals rely on these elementary styling rules Information Convey your message deliberately and with character Presentation Create coherent and appealing visual layouts Navigation Make finding the right content fast and effortless Confirmation Show visitors that your (organization's) cause is just Publication Get your knowledge, data and opinions out there Impression Take on a more graphic approach to tell your story Persuasion Convince that what you offer is valuable and important Connection Get in touch with your audience Conversation Stay in touch with your audience Adaptation Define how patterns respond to varying environments Monetization Convert your efforts and assets into revenue